![]() ![]() In April 2018, Amer Sports acquired the Swedish sportswear manufacturer Peak Performance from IC Group, a Danish entity. In 2008 Amer Sports divided its operations into three business units: winter sport, outdoor sports, ball sports ( Wilson, Louisville Slugger, and DeMarini). In 2007, Amer Sports' North American headquarters were moved from Portland, Oregon to the historic American Can Company of Utah Building Complex in Ogden, Utah. In the same year, the company officially changed its name to Amer Sports Corporation. In 2005, Amer acquired the outdoor sports company Salomon from Adidas for €485 million. During this time, many of the business areas no longer deemed to be core were divested, although the company retained its tobacco business until 2004 when it was sold back to Philip Morris. The American baseball and softball bat firm Demarini was purchased a year later, falling under the Wilson division. Further acquisitions followed in the shape of the Austrian ski manufacturer Atomic in 1994 and the Finnish sports instrument maker Suunto in 1999. The company had incurred losses of approximately 50 million euros under Amer’s ownership. In 1991, Amer sold Marimekko to Kirsti Paakkanen. The transaction set a new record for the largest foreign acquisition in Finland. ![]() Wilson was the largest manufacturer of sports products in the USA, but it was heavily indebted. In February 1989, Amer acquired the Chicago-based company Wilson Sporting Goods Company, which specialized in golf, tennis, and baseball products. Wilson manufactures for example basketballs for NBA The company’s brands included Marlboro, Marimekko, Toyota, Weilin+Göös, and the American brand MacGregor Golf Company. Salonen thought sports products would be a better business for the company to focus on. It said that the sponsorships by “tobacco figureheads” Hjallis Harkimo, a sailor, and Keke Rosberg, a Formula 1 driver, should be stopped. A movement called Klubi 88 made a statement at the AGM claiming that Amer was the single largest causer of cancer in Finland. In 1988, Amer represented, among others, American tobacco giant Philip Morris and held a 62 percent share of the Finnish tobacco market. Despite this, the company was involved in the sports equipment market as early as 1974, when it bought the ice hockey gear maker then known as Koho-Tuote. In 1986, Amer established a sports division after acquiring a majority stake in the golf equipment maker MacGregor Golf from Jack Nicklaus. The decade also saw the company expand into for example the plastics markets. In 1984 Amer was listed on the London Stock Exchange. In the 1980s, Amer moved into the vehicle import industry by acquiring the firm Korpivaara, and with it the exclusive rights to import and distribute such brands as Citroën and Toyota. A publishing and printing division was added in 1970 with the purchase of the Finnish company Weilin+Göös, and the company listed on the Helsinki Stock Exchange in 1977, four years after changing its name to Amer-Yhtymä (English: Amer Group). ![]() In the 1960s, the significant profits from the company's tobacco interests were invested in three commercial ships. The company began life as a tobacco manufacturer and distributor, Amer-Tupakka, in 1950 (later to be renamed Amer-Yhtymä Oyj followed by its current designation) and acquired the right to produce and sell Philip Morris cigarettes in Finland in 1961. Įstablished in 1950 as an industrial conglomerate with interests as diverse as tobacco trading, ship owning and publishing, Amer has gradually evolved into a multinational firm devoted to the production and marketing of sporting goods. It is a limited liability company of Chinese retail conglomerate Anta Sports. Lightweight and very dynamic.Amer Sports Oy is a Finnish sporting goods corporation overseeing brands Atomic, Arc'teryx, Armada, Enve Composites, Peak Performance, Salomon, and Wilson Sporting Goods. FIBERGLASS LAMINATES - Fiberglass layers that are great for torsional stiffness across the length and width of the ski. TITANIUM BACKBONE - A titanium insert runs the length of the ski on top of the core like a stabilizing backbone – really dynamic and stable for all-mountain skis.ĬARBON POWERED - A carbon layer above and below the core – for high strength at low weight in skis like the Ultimate.ĬARBON TANK MESH - In Vantage and Vantage X – a layer of super rigid, woven mesh that adds strength across the ski without adding weight.ĬARBON BACKBONE - A dynamic carbon insert for our lightweight backcountry skis: Backland FR and Backland. TITANIUM STABILIZER - One titanium layer under the core for great shock absorption and torsional flex. TITANIUM POWERED - A titanium layer above and below the core creates supreme shock absorption, strong running stability and a high torsional flex. Around the main core are the materials that fine-tune the performance of a ski. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |